Your competitors changed something this week. We’ll show you what—and how to beat it by Wednesday.
Every Friday at 9am: a 3-move CEO brief and the one test to run by Wednesday. Built for $5–$30M ARR security SaaS.
Delivered Fridays 9am ET • 3 moves + 1 test • Cancel anytime.
Top 3 Moves Detected:
Simple SaaS tiers anchor expectations. Risk: 20–30% of early evaluations may push for lower price points.
Framing as a single governance platform. Risk: Large deals may treat us as an optional add-on.
New per-user pricing sets a reference price for insider-risk deals.
Owner: PMM • Metric: +15% demo CTR • Stop rule: 7 days. Add a pricing explainer block mid-page: “Why annual now?” with 2 bullets + ‘Talk to Sales’ button.
Intelligence, not just “News”
Most tools tell you that a competitor changed something.
We tell you if it matters and what to do about it.
1. The Signal
We scan pricing pages, product docs, and partner portals. We find the “silent moves” that don’t make the press release.
2. The Threat
We analyze the impact. Does this anchor your pricing? Create a consolidation objection?
3. The CounterMove
Every brief includes a “7-Day Game Plan” and a specific AB test to run immediately to protect your pipeline.
Simple, Flat Pricing
Pause or cancel anytime. ROI often achieved in one saved deal.
Starter
For early-stage startups tracking their main rival.
- Track 2 Competitors
- Weekly “Threat Brief” PDF
- 1 “Test of the Week”
Growth
For Series A/B companies with active sales teams.
- Track 6 Competitors
- Sales Enablement Scripts
- Marketing “One-Pager” copy
- Slack Integration